HELLO

I am Sonji Stewart.

Digital Strategist and MarTech Specialist

Results-driven marketing professional with 10+ years of agency and in-house experience executing integrated campaigns from concept to launch. Known for quickly mastering new marketing technologies and championing the rollout of automation tools that streamline processes and free teams to focus on high-value, customer-centric work.

Combines strategic thinking with hands-on execution across digital channels, creative development, and campaign operations. Enthusiastic about leveraging automation and AI to improve performance, efficiency, and personalization at scale. Motivated to contribute where disciplined execution and innovation translate into meaningful, positive impact on people’s everyday lives.

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MIX AND MATCH MY SKILLSETS

Campaign Management

Ad Agency, Travel & Tourism, Professional Services

  • Execution from concept to creative campaign launch for digital, print, email, and radio and video production
  • Set up tracking analytics and conversion tracking, and monitor and optimize performance to share insights

Digital
Strategy

Professional Services, Ad Agency, Arts & Entertainment, Healthcare

  • Lead discovery workshops. Create journey maps, process maps, make recommendations, and a roadmap
  • Develop paid media strategy including email marketing for customer nurturing
  • Intake and analysis from discovery
  • Conversion and growth for landing page optimization for engagement and conversion
  • Martech stack planning

MarTech
Specialist

Professional Services

  • Salesforce integration and rollout of new 6sense ABM Platform
  • Management of all digital properties and lead integration efforts for new technology
  • Seek out and apply automation across the existing technology stack for GTM efforts

Program & Project Management

Government Contract, Banking, Ad Agency, Professional Services

  • Manage team process and tools, and write work instructions
  • Lead agile projects to execute against marketing roadmap and report on progress
  • Prioritize workload and clear roadblocks
  • Write project schedules and estimates (points/hours) for level of effort
  • Manage all vendor relationships and marketing administration for invoicing

Media & Multi-Funnel Campaigns

Travel & Tourism, Software Technology, Professional Services, Online Education

  • Set up and activate audience workflows for multi-funnel targeting across Google Ads, LinkedIn, Email and Ad network placements
  • Report campaign performance to include conversions and pipeline influence from marketing efforts

Website Design, Development, SEO

Finance, ERP Transformation, HR Services, Non-Profit, Arts & Entertainment, CPG

  • Lead end-to-end website design projects to include content strategy, design, and development
  • Manage web design and development, SEO basics, and website maintenance and governance
  • Elaboration of designs to write user stories and document technical requirements

Education, Certifications

  • Masters of Arts in Law, Alternative Dispute Resolution – Regent University
  • Bachelors of Science in Business Administration, Economics & Decision Sciences – Old Dominion University
  • Hubspot Certification: Email Marketing; 6sense Certifications: Administrator, Digital Advertiser, Fundamentals of Next-Gen Marketing; Google Certification: Data Analytics Professional; Scrum Alliance Certification: Scrum Master; Coursiv AI Certifications: Chat GPT 2.0, Gemini, DALL-E, Deepseek, Stable Diffusion, Claude, Lovable, Jasper AI; Toastmasters International: Advanced Communicator

Technical Skills

  • 6sense Administrator and Product Owner
  • Sprout Administrator
  • AI Prompt Engineer
  • Google Ads Keyword Placements
  • Mailchimp & Constant Contact User
  • Microsoft Office Suite | Excel Super User
  • Microsoft Sharepoint & Teams
  • Salesforce user
  • Looker Studio & Coupler.IO 3rd Party Connector
  • Google Analytics
  • Miro
  • Figma