HELLO

I am Sonji Stewart.

Strategist and MarTech Specialist

Results-driven marketing professional with 10+ years of agency and in-house experience executing integrated campaigns from concept to launch. Known for quickly mastering new marketing technologies and championing the rollout of automation tools that streamline processes and free teams to focus on high-value, customer-centric work.

Combines strategic thinking with hands-on execution across digital channels, creative development, and campaign operations. Enthusiastic about leveraging automation and AI to improve performance, efficiency, and personalization at scale. Motivated to contribute where disciplined execution and innovation translate into meaningful, positive impact on people’s everyday lives.

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MIX AND MATCH MY SKILLSETS

Campaign Management

Ad Agency, Travel & Tourism, Professional Services

  • Execution from concept to creative campaign launch for digital, print, email, and radio and video production
  • Set up tracking analytics and conversion tracking, and monitor and optimize performance to share insights

Digital
Strategy

Professional Services, Ad Agency, Arts & Entertainment, Healthcare

  • Lead discovery workshops to identify business goals, customer needs, constraints, and success metrics
  • Develop journey maps and current/future-state process maps to identify experience gaps, friction points, and opportunities for digital enablement
  • Translate discovery outputs into strategic recommendations and prioritized roadmaps
  • Optimize digital experiences for conversion and growth, leading landing page strategy, A/B testing to increase qualified actions

MarTech
Specialist

Professional Services

  • Salesforce integration and rollout of new 6sense ABM Platform
  • Management of all digital properties and lead integration efforts for new technology
  • Seek out and apply automation across the existing technology stack for GTM efforts

Program & Project Management

Government Contract, Banking, Ad Agency, Professional Services

  • Process design and document organization systems that enable teams to collaborate, eliminate low-value activities and wasteful transactions
  • Lead agile projects (Certified ScrumMaster)
  • Write schedules and estimate level of effort (points/hours)
  • Manage vendor relationships, negotiate contracts and terms

Media & Multi-Funnel Campaigns

Travel & Tourism, Software Technology, Professional Services, Online Education

  • Design integrated paid media and lifecycle marketing strategies (including email nurture programs) to acquire, engage, and retain target audiences across funnel stages
  • Set up and activate audience workflows for multi-funnel targeting across Google Ads, LinkedIn, Email and Ad network placements
  • Report and monitor campaign performance to include conversions and pipeline influence from marketing efforts

Website Design, Development, SEO

Finance, ERP Transformation, HR Services, Non-Profit, Arts & Entertainment, CPG

  • Lead end-to-end website projects to include concept development, content strategy, design, and development
  • Elaborate designs to determine use cases, write user stories and document technical requirements
  • Optimize web and blog content for search engines using targeted keywords, structured headings, and readability best practices.
  • Monitor website performance using Google Analytics/Search Console

Education, Certifications

  • Masters of Arts in Law, Alternative Dispute Resolution – Regent University
  • Bachelors of Science in Business Administration, Economics & Decision Sciences – Old Dominion University
  • Hubspot Certification: Email Marketing; 6sense Certifications: Administrator, Digital Advertiser, Fundamentals of Next-Gen Marketing; Google Certification: Data Analytics Professional; Scrum Alliance Certification: Scrum Master; Coursiv AI Certifications: Chat GPT 2.0, Gemini, DALL-E, Deepseek, Stable Diffusion, Claude, Lovable, Jasper AI; Toastmasters International: Advanced Communicator

Technical Skills

  • 6sense Administrator and Product Owner
  • Sprout Administrator
  • AI Prompt Engineer
  • Google Ads Keyword Placements
  • Mailchimp & Constant Contact User
  • Microsoft Office Suite | Excel Super User
  • Microsoft Sharepoint & Teams
  • Salesforce user
  • Looker Studio & Coupler.IO 3rd Party Connector
  • Google Analytics
  • Miro
  • Figma