The music and entertainment industry has progressed for DJ’s significantly from touting 45’s and LP’s in crates to storing music on hard drives and devices. After more than 2 decades of marketing and promoting his business online and building a strong personal brand, DJ James Bond had Facebook pages, an Instagram account, and a Soundcloud page. He marketed through several apps and his brand and a lot of useful information and marketing materials were spread across a lot of online technology and platforms.
Problem
Over time, the tools and apps for his business were not presented to the public in a congruent, organized way. To build a strong, solid brand presence online, content for users should be consistent, relevant and organized.
Proposal
- Create a single online destination to promote the DJ James Bond brand.
- Leverage existing materials by integrating with the website and organize content that could integrate existing technology.
- Provide a tool to support the DJ’s current live feed sessions on Zoom.
- Promote evolution of his brand to expand his reach to a greater international audience
- Provide an online tool to book as a DJ/Selector for parties and events
- Create a website that is easy to use and maintain
- Train on the tool provided.
Solution
- Created a website on the WordPress platform using a unique web address, www.djjamesbond.com
- Designed a website that captured the essence of his brand and told the story about his business and services
- Integrated social feeds for Instagram, Facebook
- Integrated Zoom app
- Created specific call to actions to measure results and activity on the website
- Integrated an online form for party and event booking requests
- Implemented Google Analytics to measure and track website performance
- Trained the website owner on how to create specific content that should be maintained