The author published his book in 2018 and had grabbed readers’ attention. Even educational institutions approached him about his story. He did most of his selling on Amazon and by word of mouth in his local community. However, when he had to pitch his book to organizations and promote it, he didn’t have the right tool and packaging to sell his idea. He needed a book press kit.
Problem
Author needed a professional media kit to package, promote and pitch his personal brand and the concept of his book to media producers and other B2B audience.
Actions For A Solution
- Interviewed author and formulated questions and answers
- Discussed main selling points and crafted marketing messaging
- Wrote a press release
- Read the book and selected the appropriate one chapter excerpt to highlight the essence and key messages of the book
- Coached author on how to present specific selling points in presentations and on interviews
- Used Microsoft Office to design layout, look and feel of the media kit and a selling sheet based on existing book cover design
- Printed and bound media kit for hardcopy and digital formats
Design and layout of a printed press kit with the essential elements to market to TV producers, universities and more.
Sell Sheet and Spread Layout of Media Kit
